PROJECT 03
FITAYE — ONE-STOP APP FOR FITNESS COACH

ABOUT FITAYE

FITAYE is a client to coach matching application that replaces the traditional gym packages and memberships. It is a one-stop searching, booking and payment app without the need of third party communication methods. Newer coaches are able to market themselves to a wider audience while clients are able to find more affordable fitness options.

BETA VERSION DESIGN

The current beta version of FITAYE only is only built to fulfil Phase 1 out of 4 ,of the whole project.
The app is also for internal test only at this stage

PRODUCT ROADMAP FEATURES

The complete planning of FITAYE is to include the following features in roadmap.

THE PROJECT

This 2-week sprint project required an agile approach, with the goal of creating a working prototype and providing actionable solutions. Therefore, the team identified the objective to improve the beta app and provide UX/ UI recommendations. The research plan focuses on affirming and identifying the Target User’s needs and wants for a coach to client matching app, in order to reach the aforementioned objective.

At the end of week one, the project scope shifted. Thus, a second objective, focusing on the product road map features, was identified and included into our design process and this report. Consequently, the research plan and interview questions do not reflect the product roadmap features. To support the product roadmap features, the team has provided a list of next steps and service recommendations, in this project.

MY ROLE

My contribution in this project involved in both conducting User Experience Research, User Interface exploration and Design.
My role is to identify the problems from coach side by interview research.
Also, to discover coach’s pain point from research findings to be the guidance and direction for the user interface design. For User Interface design, I participated in designing the App’s Fiat Wallet and also the company’s web-app.

APP FEATURES

COMPANY SETUP

These are the interface designs for the company Set-Up process.

Small business owners can set up their company profile and grow on FITAYE.

Coaches who currently are employee of company can send their earning to the owner of the company provided the owner has also set up a company on FITAYE.

GLOBAL

CRYPTO & FIAT WALLET

There will be introducing Fitaye Coins and how the coin will be the member reward system.

We designed the Fitaye coins interface to be as intuitive as possible to help users easily get acquainted with this exciting feature.

On the Fitaye Coins homepage, users can see what their balance is, and how many coins they have staked.

On the ‘Claim’ page, users can see what they are currently eligible to claim, and what tasks are available for users to complete. Withdrawing Fitaye Coins from the system.

PROFILE PAGE, VERIFICATION

We came up with a redesign for the profile page. In the original design, to edit an item, users would navigate to a new page with only a single field for respective item, or 3 for passwords.
In the redesign, except for ‘Intro video’, ‘Verify‘ and ‘Change Password’, all will be done on the same page. We also renamed ‘My Files’ to Verify as that’s where coach would upload document for the verification purpose. On this page, coaches can upload a short video about themselves, the video will be shown on their profile page. A player is added to the page to allow coaches to review their video
The items on ‘My Files’ page (Renamed to ‘Verify’) remains mostly the same, with some adjustment in terms of aesthetic, to be more consistent with the scheme.

REFERRAL

Coaches and clients can invite their family and friends to join FITAYE, and earn reward by doing so through the FITAYE referral program.

On this page, users will be able to choose different kinds of rewarding tasks, see their progress until next rewards, read instructions and generate invitation codes.

COACH

On the coach side, visitors can browse useful information such as professional coach tips, qualification and also case studies from other coaches.

CLIENT

As a client, are able to browse and look for classes and coaches that fits their need.

NEXT STEP

The next stop of the project is to extend the service from app to the website. Users will be able to enjoy to service as well as on the web version.

RESEARCH METHOD

For this 2-week sprint project, the team decided to conduct current app testing and analysis, current website analysis, competitors analysis, and target user interviews. Surveys were considered, however it was reserved for a future phase of the project.

The team split into a Coach and Client team, and proceeded with the secondary research (current app testing and analysis, current website analysis, competitors analysis) and primary research (target user interviews).

INTERVIEWEE CRITERIA

Coach

People who used to coach, or currently coach.
Coaches who are currently freelance.

Client

People who have had, or currently have a freelance fitness/ sports coach.
People who want to exercise but don’t want to join an expensive corporate gym.
People who are looking for a new fitness experience/ sport to try - either for themselves or their kids/ family/ friends.

Once the interviews were completed, Research Artefacts were created, so we could synthesise and analyse the qualitative data. The following artefacts were created:

Affinity Map

Affinity Map allowed us to analyse findings from the research and find out the key user pain points that needs to be addressed (refer to the Appendix).

Personas

Personas helped us to understand the user’s needs, experiences, behaviours and goals.
3 Personas were created based on our User interviews (4 Coaches, 6 Clients).

CLICK TO VIEW PERSONA

User Story

Based on our research and findings, we have come up user stories by the problem statement from both sides. From the charts, we can design and ideate features that can make a better user experience and also hope to be the solutions for the user pain points.

SERVICE BLUEPRINT

The service blueprint visualizes the relationship between clients, coaches and backend staff of FITAYE. With this data, we are able to focus on the specific customer journey from sign up to completing a class. It follows a four-step process while taking into account the actions of clients, coaches, automated systems and back-end staff. The steps were categorized as Signing phase, Booking phase, Class phase and Post class phase.

By cross-checking and comparing between the blueprint and what the current state of operations are, we are able to pinpoint areas of improvement, focus and weaknesses. We are able to more clearly visualize tangible goals in meeting user needs and improving user experience.